Prominent Bay Area Gluten-Free Baking Company Teams Up
with the University of Chicago Celiac Disease Center

For Immediate Release – April 23, 2013





(Oakland, CA -) Mariposa Baking of Oakland is partnering with the University of Chicago Celiac Disease Center to celebrate National Celiac Disease Awareness Month in May. This unique partnership, formed through a strong desire to generate more awareness of celiac disease on the west coast, brings together the Bay Area’s preeminent 100% dedicated gluten-free bakery and a world leader in celiac disease research.

Throughout the month of May, Mariposa Baking’s retail locations and online shop will offer their customers the opportunity to participate in this fundraiser. By purchasing a designated sweet or savory gluten-free baked good, a portion of the sale will go directly towards funding the work of The University of Chicago Celiac Disease Center. Mariposa Baking has chosen its two most popular items; their sandwich bread and cinnamon rolls, both of which can be purchased in their retail locations and online store.

“Mariposa is committed to the long-term health of our customers and The University of Chicago Celiac Disease Center is doing great research to improve the lives of people with celiac disease,” said Patti Furey Crane, founder of Mariposa Baking. “We’re happy to support the work of the University of Chicago Celiac Disease Center and to enable our customers to participate in this fundraising effort as well. We look forward to great success.”

May is National Celiac Disease Awareness Month. The focus is to raise awareness about celiac disease and non-celiac gluten sensitivity (NCSG). Approximately 3 million Americans have celiac disease. There is no evidence-based data to indicate how many have non-celiac gluten sensitivity.

“We are delighted to be partnering with Mariposa, a company that not only delivers delicious gluten-free products to those who require the diet, but also demonstrates their commitment to the community with substantial efforts to help raise much-needed awareness and funds,” said Carol M. Shilson, executive director at The University of Chicago Celiac Disease Center. “Our programs and services educate thousands of consumers and medical professionals across the country each year and our research is truly leading the way to a cure.”

Event Details: May 1 – 31, 2013
Oakland Bakeshop: 5427 Telegraph Ave., D3, Oakland, CA 94609
S.F. Bakeshop: 1 Ferry Building Plaza, Shop 32, San Francisco, CA 94111
Tel: 510-595-0955

About The University of Chicago Celiac Disease Center:
The University of Chicago Celiac Disease Center is an international center of excellence providing comprehensive patient and professional education, expert diagnosis and treatment for both children and adults, groundbreaking bench and clinical research, and active leadership in advocacy efforts. The Celiac Disease Center is part of the University of Chicago, a 501(c)(3) nonprofit organization.

About Mariposa Baking:
Our start was simple. Patti Furey Crane, Mariposa’s founder, craved high-quality sweets while pregnant with her first child. Finding few options at the time, she set out baking them herself. And so, in 2004, Mariposa was hatched. Mariposa’s mission – create wholesome, hand-crafted food using the finest natural ingredients. Our certified green bakery also houses our first retail bakeshop. We have two storefront locations, our Oakland Bakeshop and our new SF Bakeshop, est. 2012 and located inside the Ferry Building, where we’re able to bring daily bread and hand-crafted sweets to San Francisco’s gluten-free community. We have an online store for customers outside of the Bay Area, distribution to natural foods stores on the West Coast and we service many local restaurants with our artisan breads and pizza crusts.  We have a passion for – the baked goods we make, the creative journey we’re on, and the communities we serve.

Media contact: Aimee Eiguren
A.R.E. Public Relations
Tel: 775-230-1442